Nissan Haikeren

I recently did the identity and web design for our campaign for Nissan Qashqai.

Instead of a traditional radio campaign, we got together with one of the largest radio stations in Norway and created a radio show. In the show Haikeren (the Hitchiker) a reporter hitchiked around Norway in a Nissan, getting help from a lot of volounteers to drive her around the country, while interviewing them. People could also hear the show, enter contests and sign up as drivers on their website.